Glenfiddich Blog

Ludo, who originates from France, was studying Scottish literature at the University of Glasgow when his friend first offered him a drink of Scotland's finest, and only had one idea in mind after graduating in 2000 to move to Dufftown, the heart of Highland malt whisky.

He was soon employed as a Tour Guide at The Glenfiddich Distillery and moved into an old excise house located between the Glenfiddich and Balvenie distilleries.

Living on the distillery site meant Ludo was able to work closely with the distillery team on every stage of Glenfiddich's crafting, constantly learning from the vastly experienced distillers, coopers, coppersmith, mashmen and warehouse keepers.

In 2002 he became a Guide Leader and was asked to oversee the training and management of the Visitor Centre Team. Later that year, he became the youngest member of the Company's Nosing Panel and subsequently joined the New Product Development Tasting Panel.

In 2004, Ludo began his current role as Global Brand Ambassador, Glenfiddich and considers his new responsibilities as an honour:

"The Grant family pioneered the single malt industry as we know it today, and I feel privileged to represent their independent spirit on an international level."